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#WakeupWednesday - Online safety

What Parents and Carers Need to Know about Persuasive Design Online

Apps and sites are all competing for our attention 📢👀 Over the years, numerous strategies have been developed which are intended to influence users’ behaviour – making us more likely to remain on a site, game or platform for longer periods of time. These techniques are known as ‘persuasive design’ and can have a particularly profound effect on children and young people 😳

Despite these tactics’ evident effectiveness, there are still plenty of ways to help prevent yourself (and your child) from being psychologically swayed. This week’s #WakeUpWednesday guide breaks down the potential risks posed by persuasive design online – and offers some top tips for recognising and reducing its impact on young people’s decision making.